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PR is Important – If it Works!

PR is press releases and public relations work. It is about communicating your message to the marketplace via the media outlets. How do you know if it is working? Well, Kami at Overtone Comm has an...

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Corporate Blogging is Different

I blog for a trade journal; a trade association; my clients and here about sales & marketing. (Soon I’ll be blogging for another industry media group; the industry being telecommunications). Last...

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Press Releases

PR stands for 2 things: Public Relations and Press Releases. The main reasons to utilize press releases is for traffic building and branding. (Here are 5 reasons for SEO). To do that, the article has...

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SEO

In website design and web marketing there are two terms everyone talks about: SEO and pay-per-click. Here are two PowerPoint presentations on SlideShare about SEO. The first is titled: SEO and PR for...

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Difference Between Marketing and PR

On Twitter Sarah Evans asked what the difference was between marketing and public relations to be answered on twitter in less than 140 characters. Here are some answers: Marketing is what gets people...

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Why Blog?

You can’t read any marketing material without hearing about social media – Twitter, Facebook, LinkedIN, Google Buzz, tec. — but blogging is also a social platform. Twitter is defined as a...

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Thinking Through Social Media

Yesterday, I was reading this blog post where social media was re-defined as conversational media — or as I am going to call it conversational marketing. Let’s face it, social media is about...

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