On Twitter Sarah Evans asked what the difference was between marketing and public relations to be answered on twitter in less than 140 characters. Here are some answers:
- Marketing is what gets people through the door, PR is what keeps them coming back.
- In my world? Marketing connects people to me as a service or brand. PR connects me to people as a person.
- Marketing gets people to the dance. In sales, you have to do your own dancing. PR makes sure there are people to keep dancing with.
- Marketing=first thing people see. PR=showing what’s underneath
- On a cynical side, marketing is selling face – PR is saving face
Since I started in sales and moved to marketing, I wouldn’t agree with all of these answers, but I can see how PR people would. To me: PR is media spin. Marketing is messaging and buzz to your target audience. Sales is actually getting dirty to pay the marketing and PR people.
All too often, people in marketing, social media, PR, lead generation (SEO and SEM), and advertising have espoused how they deliver. I have to tell you: until the salesperson closes the deal, nothing happened.
Brand Autopsy has visual representation of the differences among marketing, PR, advertising and branding. It boils down to: Advertising is when you tell people how great you are. PR is when someone else says how great you are. But in PR the person saying it is usually a paid spokesperson. Referrals, testimonials, and customer reviews are truly the best sales tool.